Email marketing also provides a way to stay connected and acknowledge birthdays, anniversary and homeownership milestones. Once you have an updated list of contacts, segment the people in it into different lists.
Many loan officers have a large database of contacts who have some similarities and many differences. What if you were marketing to a group of commercial real estate investors?
The content would be completely different. Segmenting an email database means you can send more relevant emails to people and do a better job of commanding attention. Clean out your database and update all the information in it. Offline marketing is also important for staying in touch with past clients and for reaching new ones. Here are some things you can do. Most people love a free party more than just about anything.
Here are a few client appreciation ideas we love of course, always think about your particular client demographics when planning an event for them. Most loan officers still use some forms of offline marketing in addition to their online marketing strategy. Digital marketing and print marketing should work in tandem so that all of your efforts reach further. If you use direct mailers of any kind, make sure to provide your website and encourage people to go there for more information or to take action.
There are many ways you can support real estate agents through your marketing efforts, which is a win-win for both parties. Attending a weekend open house is a nice way to show a realtor support. If asked, you can also be on hand to answer questions about the lending process for potential buyers. Think about hosting events that directly benefit realtors in some way. Sponsor some of their required training classes or host a real estate coaching series.
Lunch and learn events can help realtors learn things they need to know. Consider hosting broker open houses with a luncheon for agents who come tour the house. Make agents look good with little effort on their part by co-branding marketing with them. We also have many marketing materials ready to co-brand, including listing fliers, loan program fliers that can help their clients get into homes, and more. A video collaboration for social media is an especially good idea.
What is an effective loan officer marketing flyer? Simple: the one that educates without boring your audience or coming across as too hard-sell. When you educate potential customers on the relevant points associated with buying and funding a home, you create a community of clients who understand the best ways they can achieve their mortgage goals.
Mortgages can be tricky and clients may find themselves overwhelmed, unable to differentiate between good information and outdated advice. A flyer is the perfect solution for easily explaining mortgages and mortgage terms.
As for video, Facebook users consume millions of hours of video every day. Hubspot found that Facebook Live videos have an engagement rate of 4.
Networking online and in-person is a way to do this. Try this : Instead of just popping in for industry mixers and trade shows, make it a point to volunteer and give back to your community. Potential clients and referrals can connect your name to a friendly face and know you care about your community. The networking you do offline is perfect fodder for your visual content marketing strategy.
Some companies even reported an ROI of over 70 to 1. Why does email work? Email marketing can be as targeted and personal as you want it to be. Email not only keeps you top of mind for repeat business, but it also creates opportunities for email forwarding, social sharing, and referral business. All you have to do is create and share content that provides value to your subscribers.
In short, focus less on promoting your services and instead think about the needs of your audience. Which account best fits you? Buy Now. Learn More. Turn-key post-close system for mortgage lenders, banks, and credit unions.
Communicate with your customers using a proven successful schedule and your photo and logo.
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